The first step to visual branding is designing a timeless logo that customers will recall quickly. While the brand name is essential to its definition, the design aspects like logo, typeface, colour palette are what define the brand visually. Innovo specialises in logo design and has built brand identities for a range of clients from startups to large organizations in verticals like Healthcare, Real Estate, Education, Travel, Food and Beverage and Manufacturing among others.
Creating the right brand identity involves in-depth research and understanding of your brand and its competitiors. We work closely with you to identify various touch points, audiences, competitiors and brand applications through careful analysis. This helps us build a strategy for your brand that can elevate it to the next level.
Conceptualization
We begin by defining the brand concept and providing a brief about all the elements and colors used in designing the logo.
Logo Design Development
In this stage, we come up with a couple of options with the logo applications.
Feedback & Approval
Here, we receive feedback on the options shared and revise our designs based on your feedback, moving towards final approval phase.
Final Brand Identity Presentation
Based on the approved logo ideation, we create the whole brand identity by defining the brand logo, color palette with primary & secondary colors, brand typeface to be used in all the marketing collaterals and stationery design including business cards, letterheads, and envelopes.
