67% of your customers expect Social Customer Service, are you ready for them?

by on April 25, 2015 11

Nearly one in every four person in the world is on a Social media platform and is connected to their friends and family through these channels. These people are now voicing their opinions through reviews, testimonials and comments related to the purchases of products or services through these channels. According to J.D. Power and Associates’ Social Media Benchmark study, 67 percent of consumers have used a company’s social media page for service, compared to only 33 percent for social marketing. Hence for a brand, it has become crucial to respond to these voices as an irate customer can potentially influence thousands of other people who might be their potential customers. Brands are already investing heavily in Social Media marketing, but they need to do more to service their customers. In this guide, we will explore some best practices for providing exceptional customer service through Social Media. A fool-proof Customer Service Plan for... View Article

How to sell a 1 crore apartment by spending less than 50 thousand on marketing

by on March 27, 2015 1 crore apt_v1

  Bangalore Real Estate market Real estate market in India is growing manifold and with it comes an enormous amount of competition.  Bangalore alone has hundreds of real estate developers, and the residential market’s unsold inventory has touched a record high since 2008. As per a report from Economic times, the unsold stock of units is now 1.01 lakh units worth 85,000 crores. The number of buyers in the market is not growing at the same pace as the number of residential units being constructed.  Hence, all the real estate developers are targeting the same set of people. Marketing Channels These same set of people are being targeted through various channels like hoardings, newspaper ads, newspaper inserts, flyers, and various property portals. With traditional ATL (above the line) marketing channels like hoardings, newspaper ads, etc. only limited information can be shared and also these are mass media channels with no... View Article

Should we celebrate Women’s Day at Innovo?

by on March 7, 2015 Innovo Women's Day

At Innovo, we have 2 women co-founders, one woman web developer, one woman graphic designer and possibly one more woman content writer. So, essentially we have more women in the company than men! All of these women are extremely competitive, extremely talented and extremely hard working. They are here because of their capabilities and not because they are women. Each of them was selected from over 50 people who were considered for their roles and they were the best amongst all of them. So, at Innovo, I think we celebrate women’s day literally everyday, and yes, we should celebrate the power of women even on Women’s day. I have personally seen them juggle between office and home and I can say without an iota of doubt that they are the best jugglers in the world, without compromising on quality, time or anything else. If you really think about it, where... View Article

Digital Marketing Strategy for Real Estate Companies in India

by on February 4, 2015 Digital Marketing Real Estate

This Infographic explains how Real Estate companies in India can use Digital Marketing for Brand Building, Generating leads and Engaging customers. Each of these activities can be done using a specific set of Digital Marketing platforms. Although the platforms overlap between these 3 objectives, we have listed the platforms that are the most useful for the purpose.

Behind the Scenes Story of the Misty Valley Brand Identity execution

by on January 9, 2015 Misty Valley Kodaikanal

  When we first met the client, we were amazed at the passion of our client for this Resort. The Resort is called Misty Valley as it’s located in Kodaikanal, an endearing hill station. With its rocks,woods, lovely lakes and bracing air, Kodaikanal is an ideal hill resort for the tourists. The Misty Valley resort will incorporate accommodation, holistic healing, entertainment, food & beverage outlets and rejuvenation activities. The idea is to incorporate six independently styled themes. The client wants to make Misty Valley the most visually astounding and methodically put together hill resort ever seen in India. The sheer excitement of creating the Brand Identity for one of the premier resorts in India was enough to pump up the adrenaline and we immediately got on the job. When we started visualizing the logo for Misty Valley, we had couple of things in mind, the logo had to be timeless... View Article