Back to basics: Email marketing dissected to give best results

by on September 30, 2015 Cover

What are the basics before starting an email marketing campaign? How does one optimize email marketing campaigns to generate more leads? When will the open rate for particular email marketing campaigns increase? If you are looking for answers to these questions, then you have come to the right place. With all the new marketing techniques available to us, email marketing remains one of the most effective forms of marketing. According to the Pardot, 20% of marketers say that primary revenue source for businesses directly linked to email activities. As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017, according to The Radicati Group. In this post, we have defined some of the dos and do not’s of email marketing and some of the best practices to optimize results from the same. Email marketing works for various... View Article

What does a digital marketing agency do?

by on August 24, 2015 Digital Marketing

What does a Digital Marketing Agency do? A Digital Marketing Agency essentially influences customers to take desired actions by creating a unique interactive experience on electronic devices such as PC, tablets, mobiles, etc. Digital Marketing is a technique that uses a combination of digital marketing tools and innovative marketing ideas. Traditional Marketing vs. Digital Marketing: Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. The main purpose of marketing is to increase sales of the product and profits of the company. Marketing acts as a support system to the sales team by propagating the message and information to the target audience. Traditionally Television, Radio, Print Media and other offline channels focused on marketing. However, Digital Marketing uses electronic devices to create unique interactive experiences to engage and improve the relationships with current and prospective... View Article

10 Epic landing page designs that will inspire you

by on July 1, 2015 BlogImage

  Landing pages are taking over the internet as we speak. There are multiple elements that make a landing page a goal and target driven platform. Take call for action buttons, for instance, as we have previously mentioned in our blog – The Psychology of Color and how it impacts website conversions. A bright and contrasting color must be used to ensure that users notice the presence of a clickable item on the page. A well-defined landing page with all the right information about your business and the right call for action buttons can generate quality submissions. It helps knowing about businesses that have maximized their landing pages to be design friendly as well as user-friendly. For this very reason, we have listed down some of the best landing pages we have come across. All the listed landing pages below have established a balance between design and UI. 1. Wistia The landing page... View Article

9 ways to make your website mobile-friendly

by on June 17, 2015 Blog

What happens when your clients/customers looking for a particular business clicks on the link to your site on his/her mobile? If your website is not mobile optimized, they have to scroll up and down, zoom in and out which could be frustrating for a lot of us. To top it customers can move from your website to your competitors mobile friendly site. The introduction of cheaper smartphones in the market has resulted in more people surfing the internet on their smartphones as compared to their desktops. As per Statista, over 90% of the global online population will access the internet from their mobile phone by 2017. However, almost 80% of the business web sites around you are still not mobile friendly. With such statistics, if you are one of those 80% of firms, it is time for you to upgrade to a mobile friendly website. Below, we have listed different ways of making... View Article

How to improve conversions using customer testimonials

by on June 9, 2015 Blog Image

Our clients often ask us questions about how to make use of customer testimonials to get more customers. Do testimonials work? Do they contribute towards online sales process? The answer to all these questions is a yes. But, to put it in plain language, testimonials are a kind of a social proof. Social Proof validates the product or service being provided by the service provider. People normally trust customer testimonials more than advertisements as most ads have a biased attitude towards the product. Customer Testimonials are more of a credibility indicator than a marketing tactic. If you see an e-commerce website, the sale of a product is completely dependent on the kind of ratings it has received through the customer polls. The kind of customer testimonials written at the bottom of the page influence future buyers of that product. What is the difference between a review and a testimonial? A customer... View Article

5 ways of dominating search results using SEO

by on June 8, 2015 Cover

If you think online marketing is not your cup of tea, then you are probably lagging behind a lot of others who have used it to its fullest potential. This is true because anytime a person wants to avail any business or service the first thing they would do is search the company or service they are looking for online. Everything from a coffee shop to a stationary store has some online presence. A person will always do an online local search first before he or she ventures out to avail these services or items. So, if your business is not on Google, then you are losing out on a lot of customers. You are not only losing customers, but you are probably giving away your potential customers too! There is also a myth that digital marketing means that the site has to be #1 on Google. This is true to... View Article

Cooking up a hot new professional brand identity

by on June 4, 2015 v1

Client Biography Our client Deepali Sawant, is a well-known chef stationed out of Bangalore. She is primarily in the business of teaching professional cooking for the last six years. She attended her first cake baking class in 2009 and immediately fell in love with the idea of cooking and teaching various kinds of dishes. Her journey in the culinary world began with her fair share of experimentation with food, blooper recipes, discoveries in combinations, mouth-watering concoctions, finger licking food items and ultimate stomach satisfying meal preparations. She ventured into the business of teaching professional cooking because she felt that cooking had the ability to become a platform for a student-teacher bond to develop layered with cooking. Her love for cooking began at an early age and was influenced by exceptional chefs like her mother and aunt. Since then, she has always aspired to become a good cook like her mother. The... View Article

3 Essential Branding and Marketing steps to your startup success

by on May 21, 2015 Essential Marketing and Branding Steps for startups

Starting up a business is one of the most exciting phases of one’s professional life. The exhilaration of doing something on your own and making a ding in the universe with your ideas is quite exciting yet challenging. Whether you have a small business idea that you want to start from home or you wish to open a retail store or you have an online startup idea, all of these have few things in common. Apart from the regulatory work of finding the right name and registering the company, all of these businesses need to focus on branding and marketing from day one. Here are 3 essential activities that you should be doing for branding and marketing your startup. The focus here is on creating the right Brand Identity to stand out from your competitors and use Digital Marketing platforms to create awareness and generate sales from the beginning: 1.... View Article

17 Brilliant Packaging Designs that you have to see to believe!

by on May 12, 2015

Do you think packaging design influences your decision? Think about it, the last time you’ve picked up a box of cereal, a box of toothpaste or even box of u-pin clips, the box that it came in played a tiny but vital role in influencing your decision to buy that product. The best part is that you did not even realize that it did. Packaging design is an art that focuses on creating a psychological impact in terms of product association. The colours, fonts and textures will be the ones that convey the brand identity of that particular product. Here is our list of awesome packaging designs that will make you not only buy the product but also remember it for a long time: #1.  Antidote: It is a drink that provides a natural solution for body cleansing. Designed by: Sargam Gupta The design is as clean as the product propagates. The colour scheme chosen here has a... View Article

The Psychology of Color and how it impacts website conversions

by on May 5, 2015 Hedwigeffect

Colors have a powerful psychological effect on human brains. In the digital domain, colours have the power to influence a customer to make them click or view a particular part of the website. The science of Colors The principle of colors dominating decisions was first implemented by a psychiatrist named Hedwig Von Restorff. Her experiment which is also known as the Von Restorff effect predicts that an item that stands out like a sore thumb is more likely to be remembered than other items. This principle is based on the idea that bias is in favor of remembering the unusual.   Although her experiment explained the psychology behind the way people make decisions based on color, it failed to put a finger on what exactly are the colors that trigger such decisions. If you understand the science of colors, then you would know that as soon as our eyes take... View Article