29 of the best minimal ads you will ever see

by on January 14, 2016 minimal

Minimal ads have a charm of their own. As a designing technique, it has the ability to convey a simple message using the least number of design elements. To define them, minimal ads would be ads that cleverly combine copy and bare minimum design. But, what makes them so intriguing? What makes them strike a chord with our brain? What kind of associations do they evoke with their presence? We scoured through the web in search of some of the best minimal ads, that made us scratch our heads. These ads not only represent an idea but also give value to the brand and its ideology. It wasn’t easy but we made sure you get to see something beautiful that these brands were able to bring about. 1. Play-Doh An ad that beautifully uses the Google Dinosaur to put across a genuine message. The copy- ‘No internet required’ hits the right... View Article

Longer Tweets are coming soon on Twitter

by on January 13, 2016 Stock Market Numbers (1)

For almost a decade, Twitter has been known for the concise nature of its Tweets, ie, of 140 characters. That may soon change. Recently, an article published on Re/Code suggested that Twitter is planning to lengthen the character count of its tweets and make it 10,000 characters. That is approximately 2,000 words. Twitter’s stocks have fallen considerably after the announcement. The project is known as “beyond 140” and is still in its testing phase and will not be released until the end of March, ’16. Although Twitter has not confirmed on the number of characters officially, it is likely to be around 5,000 to 10,000 characters as alleged by the Twitter official who requested anonymity. Mr.Jack Dorsey, CEO, Twitter, has been trying to make changes to Twitter to make it available to the masses. He has made it clear to its employees that no feature is sacred, and as far... View Article

33 of the coolest things you will see on the internet

by on December 21, 2015 Screen Shot 2015-12-18 at 4.06.04 pm

What is it that defines cool? Is it the cool hipster sweater that you plan to flaunt this winter? Or is it the cool motorcycle you bought last month? Cool could be anything, but for us it’s mostly these websites. Here is a list of the coolest websites we have seen on the internet. Recollection An amazingly designed interactive website that will take you for a ride, on music.   2. BooneSelecion A website for wine lovers, complete with class and sophistication. 3. Ford Focus The Ford Focus Fastback website is one of a kind. 4. Our Brand Is Crisis Sandra Bullock and Billy Bob Thornton (“Sling Blade”) star in the satirical comedy “Our Brand is Crisis,” from director David Gordon Green 5. Kamra A music website that is as beautiful as it’s melodious. 6. Dim Sum 7. Slay Your Next Giant Check out the website here: http://slayyournextgiant.com/ 8. FINN.no A fun... View Article

8 Ad campaigns that will make you look twice!

by on December 18, 2015 pencil

One look is all it takes to draw your attention to these brilliantly thought-out and excellently executed outdoor campaigns. 2014-2015 saw some of the most soul-stirring, eye-catching outdoor advertising campaigns that took creativity to an all-new level. As the year is coming to an end, we decided to give you a sneak peak into some of this year’s best outdoor campaigns. 1. UNICEF’s anti-cyber bullying campaign Agency:  Prolam Y&R Santiago, Chile, bagged 2 Gold Lions. Copy reads: “One shot is enough. Cyber bullying represents one of the main causes of depression and suicide among kids at school. If you have a smartphone, use it wisely. Don’t kill anyone’s self-esteem.   2. ‘Save the Children’ campaign for Abrinq Foundation This campaign cleverly combines fashion and child labor, making high-fashion clothes look like a prison for children in developing countries. Copy reads: A dress shouldn’t cost a childhood, a pullover shouldn’t cost a childhood, a... View Article

Your website design can go horribly wrong without A/B testing

by on December 10, 2015 Visual Website Optimizer

If you’re blown away by the way it looks, then that’s how your users will feel as well, right? Wrong! As a web designer, it can be a daunting task to get the user experience design right at the first go. It not only makes use of your design skills and aesthetics but also requires a large amount of research and understanding of human behavior. You never know how a user who lands on your website is going to use it. He may directly go to your services page, or he may click on a video, or he may just leave as soon as he lands on the homepage. And as a designer, you need to know why! Small iterations, careful examining, and a thorough understanding of the user can go a long way into making your website successful. It is thus useful for A/B Testing your work before releasing... View Article

All you need to be know about colours and its psychological effects

by on November 27, 2015 02

What is it about colours that make us so inquisitive? Why does colour invoke certain feelings and emotions? What significance does it have in our life? What is the history of colour? These are questions that you are aware of but have no definite answers to. In this blog, we would like to shed light on some of the intricacies behind colours and what they mean. Colour has been investigated, researched and used for more than 2000 years. According to history, many civilisations over the years have conducted various experiments on colours to understand its numerous properties.  We are still in the process of knowing the actual, full effects and its importance in our lives. Importance of colour Colour and its significance are very subjective in nature. It has the power to emanate information with its very presence. The purpose of colour is to create memorable experiences for the viewer.... View Article

How Does Website Design Affect Conversion Rate Optimization

by on November 23, 2015 01 (1)

Design is the act of providing a solution. Be it for need, desire, or imagination.  The most significant metric for any business online is conversion, and a good design automatically translates into better conversion rates, and conversion means business. From your content to your website design, you need to get a few things right for best results. Let’s understand the importance of good design in conversion rate optimization first.   Usability Design principles remain same across landing pages or a bigger website. The change that you must bring about is the way usability happens. A visitor’s opinion on the usability of your website is formed in the first few seconds from when he lands on your website. This usability record will be different for different websites based on the intended purpose of the website. For example, an Amazon.com will want you to buy products, and it will gather data to... View Article

Your Guide to Designing and Printing a Perfect Brochure

by on November 20, 2015 03

How does one make brochures more effective in terms of the concept and the marketing strategies that go behind it? How does one decide the tone of the copy that go into the brochure? These are questions that must be answered before the designing or conceptualizing of any brochure takes place. This process-driven work is required especially when you plan to create a brochure that is expected to enhance sales of an existing product or a new product. In spite of its traditional roots, it is more than a known fact that printed brochures have the ability to promote business and reach new customers. Apart from key information about your product or service, a brochure also provides insight and gives back customers something to see or expect from the company in question. Now if you think a simple three-fold brochure will solve all your problems and impress your customers the... View Article

How To Track And Improve Your Conversions for E-commerce Sales

by on November 16, 2015 1

It is that time of the year when e-commerce website owners can expect maximum sales. Yes, it is the beginning of the holiday season, and all e-commerce websites will be out promoting, marketing and optimizing their products. In this blog, we are going to learn how to increase sales using various digital marketing tools available online. We will be answering the following questions: • How to track and analyze sales? • How to incorporate techniques to improve sales? The answers to these questions form the fundamental foundation of owning a successful e-commerce website. How to track and analyze sales? Google Analytics One of the most recognized tools for tracking web traffic and user activities, Google Analytics, is an analytics tool that is essential for every business irrespective of it being an e-commerce or not. Google Analytics includes four primary functions, • Data Collection and Management • Data Consolidation • Data... View Article

A beginners’ Guide to Digital Marketing Analysis

by on November 9, 2015 blogimage

“Ignoring Digital Marketing is like opening a business but not telling anyone.” In layman terms, digital marketing is the promotion of your brand, product(s), or service(s) with the help of different forms of electronic media. Digital marketing stands out from other traditional forms of advertising in the sense that the progress can be tracked real-time by analysts. This means that you get to gauge your strategies and performance over a particular period and understand where you have done well, and where you haven’t. Digital Marketing Analytics keeps a track of what is being viewed, what is not, how often, and for how long, sales conversions, content strategies, etc. The World Wide Web is one of the primary channels of digital communication while others include wireless messaging, digital television, radio channels, mobile applications, podcasts, electronic billboards, etc. But why digital, you ask? In 1955, Columbia House sold 700,000 records through direct mail... View Article