Author Archives for Vijay Mathur

About Vijay Mathur

Over 15 years of experience in Digital & Analytics space providing solutions related to Digital marketing and generating insights through BI and Analytics.

How Will Artificial Intelligence Change the Face of Content Marketing

September 7, 2016 12:35 pm Published by Leave your thoughts

Content Marketing means generating original, free and powerful content to draw and convert prospective buyers into loyal customers, and then brand advocates. Today, with the rise of a start-up culture and several businesses realizing the importance of content, there’s a pool of data available on the internet about everything one can write about. Sometimes this situation acts as a dilemma because creating content which is 100% original can be a herculean task. Here, the advent of Artificial Intelligence is like the light at towards the end of tunnel. Artificial Intelligence or Machine exhibited intelligence is present all around us. Be it video games, web based searches or the applications we widely use, AI is the core element among all of these. The question which comes to mind – Is AI worth embracing in the long run where new possibilities are constantly changing the dynamics of Content Marketing? Below, are few... View Article


What Pokémon Go Taught Us in a Week

July 20, 2016 12:30 pm Published by Leave your thoughts

Rambling down the streets these days, you’ll see people glued to their smartphones swinging in the upward direction. What is it that they’re up to? Not too difficult to guess – Pokémon Go! Yes, they’re probably in search of Poke stops to captivate the next best Pokémon. This augmented reality game has revolutionised how people high-five over victories and track animated characters down the roads! Isn’t it astounding how this Pocket Monster game has created ripples in less than a week? With a rocket-speed success, it has escalated Nintendo’s valuation by an estimated $7.5 Billion. Yes, you read it right. Here are some competent marketing techniques which are worth grabbing from the Pokémon Go success story: Rome was not built in a day This is a well-known adage and is absolutely true. Pokémon Go followed the same and succeeded in building a world-class game. In a span of 20 years,... View Article


5 Things Content Marketers Need To Know

May 4, 2016 11:15 am Published by Leave your thoughts

Just like the tonnes of other buzzwords Content Marketing is here to stay. With papers turning into screens, the scope of writing has enlarged tremendously. Like the other traditional ways of marketing content marketing also goes through turmoils of trends. More often than not, the moment the industry tries to settle in with a way, there come bazillion others ringing even bigger bells than before. With the obvious state of competition, there’s a mad tatter going on around content as well. Here are 5 ways that will help organisations to produce content while keeping the sanity alive. 1. Stop sensationalising everything!   Can we all just take a moment to realise, that there used to be a time when surprises meant something? Nowadays everywhere you look you will find a title to a piece of content blown so much out of proportion that the content itself ceases to make sense.... View Article

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Pinterest for beginners

March 31, 2016 9:41 am Published by Leave your thoughts

Everything you post on social media impacts your personal brand. How do you want to be known? Seth Godin, American author, public speaker, marketer, and entrepreneur says,  “Marketing is no longer about the stuff that you make, but about the stories that you tell.” And we strongly agree. With attention spans ranging from 3 seconds to 7 seconds on the Internet, do you think anybody has the time, or will even put in effort to read about what you think, feel, do, or want? They will, only if it’s relevant to them. The ICC T20 World Cup has just begun. With a brilliant victory over Australia last match, and Kohli’s power packed performance, India is all geared up for the big win this year! On the other hand, Kamaal R. Khan tweets derogatory stuff about Alia Bhatt just before her birthday. While she acts cool cat about it, boyfriend Siddharth... View Article


50 Super Bowl Ads that you cannot miss this year

February 9, 2016 6:50 am Published by Leave your thoughts

Do you know why Super Bowl ads are a big deal? The U.S. television network is known to broadcast one of the most viewed championship game of the National Football League(NFL). This is also the time when the TV witnesses some of the highest profile television commercials known as Super Bowl Ads. These ads are a result of the game’s extremely high viewership and wide demographics. According to Nielsen, Super Bowl games have frequently been among the United States most-watched television broadcast, with an estimated 114.4 million viewers in 2015. As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness of their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video. Apart from these facts, each 30-second ad spot goes at a cost of... View Article


The Ultimate Guide to reduce shopping cart abandonment

February 3, 2016 6:00 am Published by 1 Comment

Why do customers leave products in their shopping carts? What makes them change their mind about a particular product? How can I as an e-commerce website owner ensure customers purchase the items they put in the cart? If you own an e-commerce website, these questions are probably hovering on top of your head like a giant question mark. Let’s face it, cart abandonment poses a grave threat to anyone who is trying to make a sale online. According to an article on Business Insider, merchandise worth $4 trillion became a victim of online shopping cart abandonment in 2014. The same report states that if retailers used Digital Marketing effectively, they could have avoided 63% of these cart abandonments. However, before we tell you about ways to get around this epidemic of shopping cart abandonment let us first understand the meaning of shopping cart abandonment. 1. What is shopping cart abandonment?... View Article


44 of the hottest digital marketing tools that will help you convert

January 21, 2016 8:00 am Published by 4 Comments

In today’s world, it would be wrong to underestimate the influence of Digital Marketing over businesses. Digital marketing helps you understand how your business can harness the market by generating leads, retaining customers and engaging customers. You can pinpoint exactly what strategy is working and what is not working. Here we have listed the top tools that will help you do online marketing the right way. We have selected these tools from over hundreds of tools available for Digital Marketing. Website Analysis 1. Alexa  Alexa gives you complete understanding of your audience and industry trends. It gives you insights that will help you optimize SEO and SEM.  It will also provide you with tools to benchmark against competitors. Now that we know the textbook meaning of Alexa let us try to put it in the application and try understanding what it does? Ranking: Alexa will help you recognize your global... View Article

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5 Essential Hacks for Facebook Marketing

January 16, 2016 11:00 am Published by Leave your thoughts

Here’s the heart of the matter: The essence of social media is knowing your audiences and engaging them in something they love. The nature of social media is fleeting with every single minute. What may have worked for you yesterday, may not work for you today. If you want to make more of an impact with your social media, it is extremely essential that you understand your audience and their interests. Like Erik Qualman once quoted, “ We don’t have a choice on whether we DO social media, the question is how well we DO it.” And we are cent percent in agreement to Mr.Qualman’s opinion. By now, everybody should be aware that a creative refresh is a mandate for keeping social and mobile target users on the tip of their toes, and coming up with fresh ideas and content every time is not an easy task. To help kickstart... View Article