Here’s the heart of the matter: The essence of social media is knowing your audiences and engaging them in something they love.
The nature of social media is fleeting with every single minute. What may have worked for you yesterday, may not work for you today. If you want to make more of an impact with your social media, it is extremely essential that you understand your audience and their interests.
Like Erik Qualman once quoted, “ We don’t have a choice on whether we DO social media, the question is how well we DO it.” And we are cent percent in agreement to Mr.Qualman’s opinion.
By now, everybody should be aware that a creative refresh is a mandate for keeping social and mobile target users on the tip of their toes, and coming up with fresh ideas and content every time is not an easy task.
To help kickstart your social media marketing this New Year, we’ve come up with a few tips and tricks that you could do to your Facebook Marketing Strategy:
Ads have to be conversational
If you still haven’t started exploring and using Facebook advertising, it’s high time. Once you’re set up, keep the ads conversational, pose questions, and have a single, simple call-to-action.
Optimize images with the best font
Images on Facebook create a great impact. How about combining it with some amazing and relevant fonts? This trick can help you determine what visual communication works best with your target audience.
Here’s a quick trick to avoid blurry images on Facebook. When you’re creating the PSD, make sure your dpi is set to 300. Once you’re done, flatten the image, open a new document with the same dimensions, and drag your flattened image to the new document window, and save it as PNG. If you’re not sure about all the social media sizes, here is a chart to help you start off:
Make Target and Location-specific posts
Surprised? It’s pretty simple actually. Just get into your Facebook Page Settings, under General tab, enable Targeting and Privacy for Posts
Now click on the globe icon and enter your status
From hereon, you can select both location and language to make your posts focused.
Create content that keeps people engaged
Understanding your target audience is the single most important thing to understand before creating any social media strategy. Give your people something to look forward to on a weekly or bi-weekly basis.
- Tag People and Brands
This is one of the most effective ways to make your content reach to as many people as possible. Get in touch with influencers, follow your page fans, and tag the people who you think would be interested in your content. But remember, don’t spam.
Engage with everyone
Engagement is the key to unlock many doors on Social Media. Whether your business is a startup or you’re a part of a big organization, employee advocacy is the crux of a good social media strategy.
These simple tips and tricks on Facebook Marketing will not only help you improve your communication on Facebook, but will also help you improve your strategy and understand your target market better.