44 of the hottest digital marketing tools that will help you convert

by on January 21, 2016 Cover

In today’s world, it would be wrong to underestimate the influence of Digital Marketing over businesses.

Digital marketing helps you understand how your business can harness the market by generating leads, retaining customers and engaging customers. You can pinpoint exactly what strategy is working and what is not working.

Here we have listed the top tools that will help you do online marketing the right way. We have selected these tools from over hundreds of tools available for Digital Marketing.

Website Analysis

1. Alexa 

Alexa gives you complete understanding of your audience and industry trends. It gives you insights that will help you optimize SEO and SEM.  It will also provide you with tools to benchmark against competitors.

Now that we know the textbook meaning of Alexa let us try to put it in the application and try understanding what it does?



Alexa will help you recognize your global as well as your national ranking.  This ranking system is based on your traffic, more the number of people on your website better will be its ranking.


Geographical traffic:

It also shows you the number of users that come to your website according to their geographical location.

Bounce rate: This means the number of users who land on your page through various channels like ads, emails other online marketing strategies but did not visit any of the other pages on your website. 




Wapplayzer is a unique tool that recognizes various technologies used on websites. It is a tool that will help you understand various content management systems, eCommerce platforms, web servers, JavaScript Frameworks, analytics tool and many more.

All you need to do is download the browser extension from their official website.



3. Iwebchk

Iwebchk is a tool that gives you free web analytics. It also provides an in-depth website review, analysis, performance, validity, security, accessibility and more.

This tool is a great way to ensure your website is optimized to its fullest potential. If all the given analytical data about your website is in the positives that means your website is performing at its optimum level.




It provides the following information about your website.

  • Social Media Indicators(Social media presence)
  • Traffic Rank
  • Visitors Localization
  • Number of Images on your website
  • Title of your website
  • Description Metatag
  • Keyword Metatag
  • Keyword Density and Consistency
  • Frames
  • Usage of flash on your website
  • Headings
  • Doctype
  • Character Encoding
  • Language
  • Deprecated HTML elements
  • Nestled HTML Tables
  • Presence of Web Analytics tool
  • Backlinks
  • Page Rank
  • Indexed Pages
  • Domain Age
  • Domain Expiration
  • Links
  • Page Speed
  • HTTP SL information about your website
  • Server Location

4.  Opensiteexplorer

Open site explorer helps you recognize all your inbound links.

What are inbound links, you ask?

An inbound link also known as a backlink is a hyperlink on a third-party web page that points to a webpage on your website.

Inbound links are important for search engine optimization (SEO) because Google and other search engines see multiple, relevant inbound links to a page as a sign that the content on that page is useful.



This tool helps you identify Just Discovered Links which is a report that helps you identify recently created URLs and links. The report also indexes URL within one hour of being shared which includes the URLs linked from those shared pages.


5. Google Page Speed Insights

This is a dedicated speed test tool to analyse the rate at which your website loads on the browser.


This tool analyses the performance of your page on Mobile and Desktop devices.

If your website gets a score above 85, that means your page is performing well and to its fullest potential. The results to any page also comes with suggestions on how to improve the performance of your website.

6. Google Webmaster Tools 

Google Webmaster tools is a great way to analyse whether your website is mobile friendly. The tool also provides suggestions to improve your website to make it more mobile friendly.



7. Pingdom


Pingdom is a tool that helps you monitor your website from a network of 60+ probe servers from around the world as often as every minute. It also improvises your websites performance by producing actionable intelligence like real user experience monitoring, testing important user transactions and incident management for error messages, HTTP status, content changes and more.



8. GTmetrix

GTmetrix tool allows you to analyse your website with Google Page Speed and Yahoo! YSlow rulesets. It analyses your webpage’s load time, page size and the total number of request. It also conducts a comparison analysis of your web page with all the sites analysed by GTmetrix.



Content Checking

9. Copyscape

Copyscape is a tool to test the content on your website. It checks for any plagiarism on all the pages linked to your website.


Paid Marketing

Online ads are a great way to engage the right audience towards your website. Relevant information about any product or service is hard to get through conventional advertising, but Online ads cut through all the grime and gives people searching for specific products or service the specific kind of ads.

Below we have listed a few tools that you can use to ensure your online ads efficiently targets the right audience.

10. Adwords

Adwords is a great tool to improve your presence in search engine results on Google. This tool allows you to target your website ads to the right target audience that in turn improves your conversions.


11. Bing Ads

The functionality of this tool is similar to Google Adwords except the fact that it uses Yahoo Bing networks for advertising.







12. BuySellAds

A content and context driven focused advertising tool that helps you improve your conversions.


13. Infolinks

An online advertising platform focused on the intent of the user by delivering intent-based ads in non-traditional web places.


Social Media

Social media is a great way for a brand to engage its target audience. Social media has evolved over the years from being just an entertainment-driven social platform to a highly target driven social engagement tool for various brands. For this very purpose brands require tools through they can constantly be present in the users minds by providing fresh, unique content on their social media profiles. This improves the relation it develops with its clients and customers. You will find some everyday tools that any business can use to ensure social media is used to improve conversions.


Woobox is a tool that helps you create social media contests, sweepstakes, coupons, quizzes and more to grow your audience and engagement.





15. Wishpond

Wishpond helps you create landing pages, contests, promotions, forms, popups, ads & email campaigns.



16. Radian6

Radian6 allows you to track, monitor and answer to comments, question or complaints as they happen.



17. SocialBakers

Socialbakers tool allows you to track how your competitor promotes their content and how it performs. It also provides insights into your social media performance.


18. HootSuite

Hootsuite allows you to manage all your social media engagement. This includes scheduling, target setting and analytics on all your social media posts.



19. Sendible 

Sendible is a tool similar to Hootsuite which helps you manage your social network, schedule messages, engage your audiences and measure your ROI.



20. Bitly

Bitly is an URL shortening service that allows you reduce the URL character length. This tool comes in handy when there are restrictions on the number of characters in a post.



21. PowerEditor

Bitly is an URL shortening service that allows you reduce the URL character length. This tool comes in handy when there are restrictions on the number of characters in a post.

22. FB Ads manager


A tool to help you manage your Facebook ads.

  • Create and run your ads
  • Target your ads to the people you care about
  • Set your budget
  • See how your ads are performing
  • See your billing summary, payment history and payment method info


Retargeting is a process in which people who visit your website become a customer. It works by keeping track of people who visit your website and then displaying ads to them as they visit other websites online.

23. Adroll

Adroll is an ad retargeting tool that helps you reach your customers across devices. It places ads after caching the searches made by the user after visiting your website.



25. Criteo

Criteo is a tool that uses predictive algorithms, machine learning and consumer data to drive results with its retargeting ads.


26. Chango

Chango is programmatic advertising tool that uses intent data of users to produce relevant advertising campaigns that produce customer insights.



27. Google Adwords Retargeting 

This video will explain everything you need to know about remarketing with Google Adwords.


Affiliate Marketing

Affiliate marketing is the process in which you promote other people’s products on your website. Every time you promote or a recommend a product or service to others through your website you earn a piece of the profit from each sale.

28. CJ

Commission Junction is an online advertising tool that specializes in affiliate, media and tracking services. It will help you drive more sales and earn income from your web traffic by partnering with some of the recognized brands present in the online sphere. It allows you to track mobile campaigns on a global platform.


29. Affinity

Affinity offers online publishers and advertisers a performance based marketing campaign and monetization solutions. It provides cross device branding and performance campaigns to turn users in to customers.


30. Vcommission

Vcommission is tool that helps you promote your business, monetize your website and helps in digital marketing.


31. Chitika

Chitika is the tool that provides ad solutions to make your website and campaigns valuable. It uses technology that enables you to display your ads in relevant online locations.



32. ShareASale

ShareAsale is an affiliate network that offers services like pay-per-sale, pay-per-lead and pay-per-click programs for webmasters.


Email Marketing

Email Marketing is a form of direct marketing that uses emails to convey marketing messages to an audience.

33. Mailchimp

Mailchimp is the tool that allows you to design emails and manage your emails. It is a tool that not only shoots emails but also suggests the appropriate time according to the users based on their behavior. It allows you to have one-to-one conversations with specific users.  It also provides advanced analytics that monitors sales, website activity with revenue reports.  The greatest advantage of Mailchimp is the app that allows you to shoot emails on the go.


34. iContact

icontact is an emailing tool that helps you improve your interactions with your customers with the following features-



35. Kenscio

Kenscio offers direct marketing services via emails to capture untapped markets. Their services include full campaign management, analytics, creatives, consulting, strategy, content, hosting web, email audits, reputation management, deliverability, integration and automation services.



36. Campaignmonitor

Campaignmonitor is a great tool to design emailer and conducts A/B testing to give you the best results.

campaign monitor


37. ComScore

The ComScore tool conducts three types of analytics

  • Audience Analytics
  • Advertising Analytics
  • Enterprise Analytics

It provides insights and analytics for any digital presence that includes a mix of propriety data and consumer data.


38. OMNITURE – SiteCatalyst

Omniture is an online marketing and web analytics tool.


39. Compete

Compete analyses consumer behavior data so that you can target your online marketing strategies in a way that improves your conversion and targeting.



40. CrazyEgg

Crazy egg features great tools that will help you gauge why your website visitors are not converting.


crazyegg crazyegg2

41. Hotjar

Hotjar like Crazyegg is a great way to understand how your visitors use your website, but it goes even further with the report by providing screen recordings of your website.  It shows drop rates through its funnel tool that will help you recognize the elements that are causing your leads to not convert.


42. Optimizely

Optimizely is a tool to optimize your website using techniques

  • Testing – conducts A/B testing that helps in improving engagement across platforms
  • Personalization – a tool that reinvents an old idea and makes it accessible to all.
  • Targeting – Allows you to set target with criteria such as geography, URL, browser and more
  • Analytics –Gives in-depth analytics into your website
  • Platform – enables all tools to optimize your website across all platforms


MAT Tools (marketing automation tools)

Marketing automation tools are tools that allow companies to buy and sell at much faster rate with the use of personalized and appropriate content. This way of marketing helps convert prospective customers into retaining customers.


Marketo provides a marketing platform that includes the following features.

  • Marketing Automation
  • Consumer Engagement Marketing
  • Real-time personalization (produces dynamic personalized communication across the web, email, ads and mobile)

•    Marketing Management





Hubspot like Marketo develops platforms for marketing and sales. It also develops Mobile apps for its clients.

The marketing platform includes the following services.

  • Analytics
  • Blogging
  • Calls-to-Action
  • CMS
  • Email
  • Landing Pages
  • Lead Management
  • Marketing Automation
  • SEO
  • Social Media

The sales platform includes the following services

  • CRM
  • Sidekick


Any digital marketing strategy requires in-depth analysis and when you are armed with such tools it just makes it a little easier.



  • Owain says:

    nice recommendations Vijay, we have used Optimizely before, it’s one of the best testing tools out there. CrazyEgg produce some great content which generates awareness about their product, however for behavioral insights and as a platform, there are far more advanced ones available in the market nowadays. Hotjar is a recognised tool for small to medium size businesses. Have you used IBM Tealeaf or ours (Decibel Insight)? We are running free trials at present to introduce you to our features. Feel free to try :)

  • Amazing list of resources for digital marketer.
    I wonder did you tried all these tools on your projects?) And how much time did you spend in order to gather and structure all this info?

    Vijay, if it’s not complex for you, can you add our A/B testing solution – Changeagain.me – to the list of resources or at least test our tool and give us any feedback?)

    The main differentiators from other tools are:

    – Full and automatic Google Analytics integration. You just sing up to the service via Gmail account with websites linked to Google Analytics and in a few seconds we integrate our service with all properties, views and goals. After that you are suggested to create variation in visual editor and choose the goal from GA or create new goal in our service.

    Also this integration allows you to make deep analysis of A/B test results (segmentation, impact on all goals in the funnel). So if you are using GA all the time, it would be more convenient for you to create A/B tests in Changeagain

    – Completely new pricing model for A/B testing tool – Pay per experiment, not impressions. It starts from 50 $/month for 4 experiments/month. And cost of the tool doesn’t depend on website traffic. So for the projects with high-volume traffic it’s cost-effective.

    Also it has very intuitive interface without any unnecessary functions.

    It would be amazing if you checked out our service and added it to the list.
    Thanks in advance

  • Vijay Mathur says:

    Thanks, Andrei. We have tried most of the tools (either paid or trial versions) but have listed some of the tools based on their reputation and general feedback too. We are using some of these tools regularly for our digital marketing activities.

    We will surely evaluate changeagain.me and we may include it in our next update scheduled for later this month.

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