29 of the best minimal ads you will ever see

by on January 14, 2016 minimal
 

Minimal ads have a charm of their own. As a designing technique, it has the ability to convey a simple message using the least number of design elements.

To define them, minimal ads would be ads that cleverly combine copy and bare minimum design.

But, what makes them so intriguing? What makes them strike a chord with our brain? What kind of associations do they evoke with their presence?

We scoured through the web in search of some of the best minimal ads, that made us scratch our heads. These ads not only represent an idea but also give value to the brand and its ideology. It wasn’t easy but we made sure you get to see something beautiful that these brands were able to bring about.

1. Play-Doh

1

An ad that beautifully uses the Google Dinosaur to put across a genuine message. The copy- ‘No internet required’ hits the right chords with its recipients in terms of the brand.

Client: Play-Doh

Advertising Agency: TWO.AM, South Africa

2. Mcdonalds

2

This ad perfectly launches the availability of charging points at McDonald outlets.

Client: McDonalds

Advertising Agency: Leo Burnett, London, UK

3.Ural’s Custom Brewery

3

This ad is a brilliant way to put across a social message that will connect with its recipients at different levels. Look closely.

Client: Ural’s Custom Brewery

Advertising Agency: Voskhod, Ekaterinburg, Russia

4. National Geographic

4

An ad that represents a way to engage an audience that is still quite impressionable in a very smart way. Slightly subtle, but works brilliantly nonetheless.

Client: National Geography

Advertising Agency: Rafineri, Istanbul, Turkey

5. Playful Promises

5

A clever combination of design and copy to sell a product that has an enormous sexy quotient.

Client: Playful Promises

Advertising Agency: Publicis, London, UK

6. Domino’s

6

Vegetarian pizzas aren’t the easiest food item to sell, considering the fact that a wide majority of its consumers prefer meat. This ad beautifully showcases the shape of pizza using an onion.

Client: Domino’s

Advertising Agency: Artplan, Brasília, Brazil

7. Volkswagen

7

Volkswagen have always been known for their path-breaking ads. This ad is no different. The intentional pun in the copy comes together with the design to give out the right social message.

Client: Volkswagen

Advertising School: Miami Ad School Europe, Hamburg, Germany

8. Lost Boys Paris

8

A great way to recruit the right kind of people is to put them through a creatively inclined test. This ad uses minimal emojis to guess the email id for sending in applications.

Client: Lost boys Paris

Advertising Agency: Lost Boys Paris, France

9. Espaco Clara Luz

9

At one point of time, toys were the tools of our imagination. This ad brings back those beautiful memories with the usage of soldier figurine doing yoga.

Client: Espaco Clara Luz

Advertising Agency: Bolero, Brazil

10. JWT

10

Here is a visually appealing way to recruit interns.

Client: JWT

Advertising Agency: JWT

11. Airo

11

Teleport yourself to a healthier dimension with this ad.

Client: Airo: Your Life Partner

Advertising School: ESA Saint-Luc Tournai, Belgium

12. Durex

12

This lubricant ad reinforces the idea that anything is possible in this world if you set your mind on it.

Client: Durex

Creative Director: Niklas HultquistFrederik Voetmann

13. Cultural Foundation Curitiba

13

People are hooked to their cellular device, especially social media. This ad thinks otherwise. Grueling, gripping, and we think, great!

Client: Cultural Foundation Curitiba

Advertising Agency: Master, Brazil

14. Vebu

14

Creating awareness about animal welfare is not an easy task. This ad showcases horrific ways in which animals are tortured to obtain animal gelatin for sweet dishes.

Client: Vebu

Advertising Agency: Jung von Matt/ Spree, Germany

15. Aure Odonto Dental Clinic

15

We all agree that free Wifi puts a smile on our faces. This ad for a dental clinic does exactly that. Brilliant, right?

Client: Aure Odonto Dental Clinic

Advertising Agency: Sniper, São Luís, Brazil

16. Sony

16

This ad has everything that defines genius.

Client: Sony

Advertising Agency: Cerebro Y&R, Panama City, Panama

17. Dabur

17

A trumpet used to define an intestine is something only a few can digest.

Client: Dabur

Advertising Agency: McCann Worldgroup, India

18. Bose

18

One of the cleverest ways to highlight one of the best features of Bose headphones- Noise Cancellation!

Client: Bose

Advertising Agency: Medina Turgul DDB, Istanbul, Turkey

19. Tide

19

One of the very few ads that uses context from the film industry to give out a simple idea.

Client: Tide

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina

20. Smart

20

The parking lot can be a world of its own. Navigating through it with the right kind of vehicle is the purpose of this ad.

Client: Smart

Advertising Agency: BBDO Berlin, Germany

21. Mosambique Fashion Week

21

A cleverly designed social awareness ad using the popular ‘Lacoste’ crocodile.

Client: Mozambique Fashion Week

Advertising Agency: DDB Mozambique

22. Mercedes

22

Car manufacturers are not just responsible for manufacturing safe cars for customers to drive but also create a sense of awareness about driving safely.  This ad and its beautiful creative brilliantly targets the psyche of the customer.

Client: Mercedes

Advertising Agency: TBWA, Nicaragua

23. Mr. Kipling

23

This ad combines the activity of trick or treating during Halloween with the tasty goodness of Mr. Kipling cakes.

Client: Mr. Kipling

Advertising Agency: JWT, London, UK

24. Oreo

24

This ad brilliantly uses the concept of dunking from Basketball to showcase the activity Oreo is associated with, that is dunking.

Client: Oreo

Advertising Agency: The Martin Agency, USA

25. The Irish Times

25

November is food month at the Irish Times and what better way to show this than to relish on a few letters.

Client: Irish Times

Advertising Agency: Rothco, Dublin, Ireland

26. Siemens

26

Using the functionality of the product to show its benefits through a minimal design format is a great way to get the recipients’ attention.

Client: Siemens

Advertising Agency: Medina/Turgul DDB, Istanbul, Turkey

27. Mazda 27

The Mazda 6 is not just a car. It’s a Road Car for the road driver.

Client: Mazda

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel

28. Krispy Kernels

28

Absolutely anything that is meant to happen will happen and that is exactly what this ad tells us with its creative.

Client: Krispy Kernels

Advertising Agency: Lg2, Quebec, Canada

29. TAM

29

An overhead view of Christ the Redeemer Statue in Rio De Janeiro, Brazil is exactly how it would look like from a TAM plane.

Client: TAM

Advertising Agency: Y&R, São Paulo, Brazil

Conclusion:

Minimalist Ads are thought provoking, path breaking and unique, highlighting the features of a product or service. A lot of ads that we see in magazines and other sources have a lot of text, colour and design elements even though it is not a must. A minimal ad can do wonders for a brand as it carries a strong message with the usage of very few or sometimes just singular elements. We hope these ads have inspired you to create more of such ads in the future. We at Innovo, have surely taken notes and plan to incorporate them in our future endeavors.

 

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