Minimal ads have a charm of their own. As a designing technique, it has the ability to convey a simple message using the least number of design elements.
To define them, minimal ads would be ads that cleverly combine copy and bare minimum design.
But, what makes them so intriguing? What makes them strike a chord with our brain? What kind of associations do they evoke with their presence?
We scoured through the web in search of some of the best minimal ads, that made us scratch our heads. These ads not only represent an idea but also give value to the brand and its ideology. It wasn’t easy but we made sure you get to see something beautiful that these brands were able to bring about.
An ad that beautifully uses the Google Dinosaur to put across a genuine message. The copy- ‘No internet required’ hits the right chords with its recipients in terms of the brand.
Advertising Agency: TWO.AM, South Africa
This ad perfectly launches the availability of charging points at McDonald outlets.
Advertising Agency: Leo Burnett, London, UK
3.Ural’s Custom Brewery
This ad is a brilliant way to put across a social message that will connect with its recipients at different levels. Look closely.
Client: Ural’s Custom Brewery
Advertising Agency: Voskhod, Ekaterinburg, Russia
4. National Geographic
An ad that represents a way to engage an audience that is still quite impressionable in a very smart way. Slightly subtle, but works brilliantly nonetheless.
Client: National Geography
Advertising Agency: Rafineri, Istanbul, Turkey
5. Playful Promises
A clever combination of design and copy to sell a product that has an enormous sexy quotient.
Client: Playful Promises
Advertising Agency: Publicis, London, UK
Vegetarian pizzas aren’t the easiest food item to sell, considering the fact that a wide majority of its consumers prefer meat. This ad beautifully showcases the shape of pizza using an onion.
Advertising Agency: Artplan, Brasília, Brazil
Volkswagen have always been known for their path-breaking ads. This ad is no different. The intentional pun in the copy comes together with the design to give out the right social message.
Advertising School: Miami Ad School Europe, Hamburg, Germany
8. Lost Boys Paris
A great way to recruit the right kind of people is to put them through a creatively inclined test. This ad uses minimal emojis to guess the email id for sending in applications.
Client: Lost boys Paris
Advertising Agency: Lost Boys Paris, France
9. Espaco Clara Luz
At one point of time, toys were the tools of our imagination. This ad brings back those beautiful memories with the usage of soldier figurine doing yoga.
Client: Espaco Clara Luz
Advertising Agency: Bolero, Brazil
Here is a visually appealing way to recruit interns.
Advertising Agency: JWT
Teleport yourself to a healthier dimension with this ad.
Client: Airo: Your Life Partner
Advertising School: ESA Saint-Luc Tournai, Belgium
This lubricant ad reinforces the idea that anything is possible in this world if you set your mind on it.
13. Cultural Foundation Curitiba
People are hooked to their cellular device, especially social media. This ad thinks otherwise. Grueling, gripping, and we think, great!
Client: Cultural Foundation Curitiba
Advertising Agency: Master, Brazil
Creating awareness about animal welfare is not an easy task. This ad showcases horrific ways in which animals are tortured to obtain animal gelatin for sweet dishes.
Advertising Agency: Jung von Matt/ Spree, Germany
15. Aure Odonto Dental Clinic
We all agree that free Wifi puts a smile on our faces. This ad for a dental clinic does exactly that. Brilliant, right?
Client: Aure Odonto Dental Clinic
Advertising Agency: Sniper, São Luís, Brazil
This ad has everything that defines genius.
Advertising Agency: Cerebro Y&R, Panama City, Panama
A trumpet used to define an intestine is something only a few can digest.
Advertising Agency: McCann Worldgroup, India
One of the cleverest ways to highlight one of the best features of Bose headphones- Noise Cancellation!
Advertising Agency: Medina Turgul DDB, Istanbul, Turkey
One of the very few ads that uses context from the film industry to give out a simple idea.
Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
The parking lot can be a world of its own. Navigating through it with the right kind of vehicle is the purpose of this ad.
Advertising Agency: BBDO Berlin, Germany
21. Mosambique Fashion Week
A cleverly designed social awareness ad using the popular ‘Lacoste’ crocodile.
Client: Mozambique Fashion Week
Advertising Agency: DDB Mozambique
Car manufacturers are not just responsible for manufacturing safe cars for customers to drive but also create a sense of awareness about driving safely. This ad and its beautiful creative brilliantly targets the psyche of the customer.
Advertising Agency: TBWA, Nicaragua
23. Mr. Kipling
This ad combines the activity of trick or treating during Halloween with the tasty goodness of Mr. Kipling cakes.
Client: Mr. Kipling
Advertising Agency: JWT, London, UK
This ad brilliantly uses the concept of dunking from Basketball to showcase the activity Oreo is associated with, that is dunking.
Advertising Agency: The Martin Agency, USA
25. The Irish Times
November is food month at the Irish Times and what better way to show this than to relish on a few letters.
Client: Irish Times
Advertising Agency: Rothco, Dublin, Ireland
Using the functionality of the product to show its benefits through a minimal design format is a great way to get the recipients’ attention.
Advertising Agency: Medina/Turgul DDB, Istanbul, Turkey
The Mazda 6 is not just a car. It’s a Road Car for the road driver.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
28. Krispy Kernels
Absolutely anything that is meant to happen will happen and that is exactly what this ad tells us with its creative.
Client: Krispy Kernels
Advertising Agency: Lg2, Quebec, Canada
An overhead view of Christ the Redeemer Statue in Rio De Janeiro, Brazil is exactly how it would look like from a TAM plane.
Advertising Agency: Y&R, São Paulo, Brazil
Minimalist Ads are thought provoking, path breaking and unique, highlighting the features of a product or service. A lot of ads that we see in magazines and other sources have a lot of text, colour and design elements even though it is not a must. A minimal ad can do wonders for a brand as it carries a strong message with the usage of very few or sometimes just singular elements. We hope these ads have inspired you to create more of such ads in the future. We at Innovo, have surely taken notes and plan to incorporate them in our future endeavors.